Event Recording

Members Only

Mapping Out a Successful Launch Plan: Q&A with Dana Kaye

Marketing & Publicity

March 21, 2025

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This is an excerpt of Dana Kaye’s presentation for this Authors Guild Launchpad Q&A session. In these meetings, authors discuss the topic with a publicist and engage in live Q&A.

Which promotional tactics will work best for you and reach your intended audience? Dana Kaye will offer advice on how authors can prioritize their efforts and create a strategy to executive a successful book launch plan. Bring your most pressing questions for the Q&A, and get ready to take notes—we’ll cover the fundamentals of what you need to do and when in relation to your pub date.

Presenter

Dana Kaye is the founder of Kaye Publicity, a literary public relations agency. Known for her innovative ideas and knowledge of current trends, she’s a frequently sought out speaker and media source. She was profiled in Crain’s Chicago Business for her success in launching a business during a recession, was a Publishers Weekly Star Watch honoree, and has been interviewed by dozens of media outlets on the topics of book publicity, online marketing, and the future of publishing. Dana is also the co-founder of the Midwest Mystery Conference and the author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.