Industry & Advocacy News
July 27, 2017
Our round-up of key news affecting authors. In this week’s edition: Self-publishing your first novel, comics are big business, and more…
Which Country Reads the Most? A Guide to Global Reading Habits
Digital Book World
Global Digital Reading put together an infographic of reading habits around the world.
Self-Publishing a Debut Literary Novel: The Actions, the Costs, the Results
Nicole Dieker, freelancer and novelist, takes you through her process of marketing and promoting her self-published debut novel.
Investor Urges B&N to Find a Buyer
Sandell Asset Management Corp., which says it has a meaningful stake in Barnes & Noble, urged the company’s board of directors to consider operating as a private company or under the wing of a larger company. Barnes & Noble’s share price on Monday was 36% lower than it was at the beginning of the year, and Sandell, the self-described “private, alternative asset management firm” believes selling the company might best serve the needs of Barnes & Noble’s stakeholders.
How to Boost Your Reach with Newsletter Segmentation
Penguin Random House
Cassie Spencer of Penguin Random House breaks down marketing strategies using newsletter segmentation. The article discusses some interesting ways to divide up newsletters in your email marketing campaigns based on your subscribers’ interest or activity.
Yes, Some Comics Are for Kids—and They’re Big Business
Petra Mayer at NPR discusses the reemergence of comics for kids and their unexpected recent success in the publishing industry. The article includes interviews from a children’s classroom teacher, a New York Times best-selling comic book author, and a publisher from comic book giant DC Entertainment.
Democrats Are Finally Waking Up to the Monopoly Problem
Democratic leaders on Monday unveiled a new economic agenda promising to crack down on corporate monopolies and, among other things, stop the exploitation of existing market power. (See related article below.)
Democrats’ ‘Better Deal’ Is Silent on Google, Facebook, and Amazon
When rolling out their “Better Deal” agenda (see related article above) House and Senate democrats failed to specifically call out Internet monopolies like Google, Facebook, and Amazon.
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Photo credit: JD Hancock via VisualHunt.com / CC BY