All Resources

Event Recording

Media Training for Authors, Part III: How to Get and Keep Media Attention

resource video

Mastering the media is a game changer for growing your brand and launching a book. How can you get the attention and interest of producers, editors, and bloggers? How can you make your work, your passion, and your expertise compelling to the media—and everyone who consumes it? You need to understand what the media wants, and how to give it to them.

Join media veteran Paula Rizzo for a crash course on how to crack the media code and craft the pitch that gets you attention. Bring your ideas, your ambitions, and a notebook, and strap in for a fast-paced session that will change the way you see your business and your potential.

During this session you’ll learn:

  • Why the media is hungry for experts
  • How to get the media to take you seriously
  • How to pitch ideas that stick (and why you aren’t hearing back as much as you want)
  • The things even pros get wrong about pitching the media


Paula Rizzo is an Emmy Award–winning television producer, bestselling author of Listful Thinking and Listful Living, media-training coach, speaker, LinkedIn Learning Instructor, host of the live-stream show Inside Scoop, and creator of the popular online training Media-Ready Author.

Special Thanks to Our Supporters and Partner Organizations

With support from the National Endowment for the Arts, Penguin Random House, and our donors, the Authors Guild Foundation is pleased to make Business Bootcamps for Writers free and open to the public.

Several writers organizations have partnered with the Authors Guild Foundation to help shape these programs. Our deepest appreciation to these organizations.