Event Recording
July 31, 2024
Finding potential readers and converting sales may seem like a daunting task, but promoting self-published books gets easier once you’ve found the right strategy. Indie authors have options ranging from ads and paid placements to more complicated tactics like swag and giveaways, but you’ll want to determine the ideal strategy for you and your books. Michael La Ronn and Matty Dalrymple from the Alliance of Independent Authors join us for a talk with Jane Friedman about options for indie book marketing and how to get started in each, such as:
Special thanks to the Alliance of Independent Authors (ALLi) for collaborating on this event.
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. Matty also podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors.
Michael La Ronn is the outreach manager at the Alliance of Independent Authors. He has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10–12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.
Jane Friedman, moderator, has 25 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She writes and publishes The Hot Sheet, an industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World.
Authors Guild Launchpad: Platform Building for Self-Publishing Authors
Guide
Authors Guild Launchpad: Book Publicity Overview
Members Only
Authors Guild Launchpad: Book Marketing & Publicity Checklist
