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Me, Myself, and ROI: Doing Your Own Marketing

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Writing your book is the easy part—compared to marketing and promoting it. For many authors, that’s when the real stress and work begin. In this webinar, Money Matters series host Erin Lowry will speak with three authors who have experience hosting podcasts, doing live TV interviews, figuring out a social media strategy, and going on tour. You’ll learn how to set expectations about touring expenses, marketing costs, and for what your publisher will (or more likely won’t) pay.


Cait Flanders is the author of Wall Street Journal bestseller The Year of Less. Described by Vogue as “a fascinating look into a living experiment that we can all learn from,” it has been translated into 10 languages, and sold more than 190,000 copies in English. Her new book, Adventures in Opting Out, is a field guide to opting out of expectations, changing paths, and leading a more intentional life. Powell’s Books says it “offers a sturdy and flexible framework to navigate whatever path you are currently on.” Cait’s story has been shared in The New York TimesThe GuardianThe Globe and Mail,, TreehuggerForbes, and more. She always has an adventure in the calendar, and believes in leaving every place better than she found it. She is from Victoria, British Columbia, Canada.

Jessica Goodman is the Indiebound bestselling author of the young adult thrillers They Wish They Were Us and They’ll Never Catch Us from Razorbill/ Penguin Teen. She is the former op-ed editor at Cosmopolitan magazine, and was part of the 2017 team that won a National Magazine Award in personal service. She has also held editorial positions at Entertainment Weekly and HuffPost. (Photo credit: Allie Holloway)

Kevin L. Matthews II is a two-time author and former financial advisor. He has helped more than 15,000 individuals plan for their retirement in addition to managing more than $140 million in assets during his advisory career. By 2017, he was named one of the Top 100 Most Influential Financial Advisors by Investopedia. His most recent book, From Burning to Blueprint, tells the story of the 1921 Tulsa Race Massacre in the era of the Black Lives Matter movement and social activism. (Photo credit: Jaren Collins, JCi Creatives)

Erin Lowry is the author of the three-part Broke Millennial series, including: Broke MillennialBroke Millennial Takes On Investing, and Broke Millennial Talks Money: Scripts, Stories and Advice to Navigate Awkward Financial Conversations. Her first book was named by MarketWatch as one of the best money books of 2017 and her style is often described as refreshing and conversational. Erin’s been featured in The New York TimesWall Street Journal, and on CBS Sunday Morning, CNBC, and The Rachael Ray Show. She has written for The New York TimesUSA Today, and Bloomberg Opinion. Erin also regularly speaks at universities and conferences around the country. She spent most of her childhood living in Asia, but is now settled in New York City with her husband and their rambunctious dog.