Event Recording
Members Only
March 7, 2024
What does a successful publicity campaign look like for children’s books—picture books, middle grade, and YA? Join us to kick off the kidlit edition of Authors Guild Launchpad with a panel discussion featuring veteran publicists who will give us an overview of the steps and timelines that authors should expect. Topics addressed will include:
Expect to gain a big-picture understanding of publicity for children’s books as well as concrete advice that you can apply whether you are working with your publisher, hiring a freelancer, or going the DIY route.
Shanta Newlin is the SVP, Executive Director of Publicity, Penguin Young Readers where she oversees the PR and events strategy across the divisions’ ten imprints. Prior to joining Penguin Young Readers in 2008, Shanta worked at a variety of children’s and adult publishing houses, including Random House Children’s Books, Tarcher/Penguin, Henry Holt Books for Young Readers, and Abrams. Shanta lives in Brooklyn, NY and is the proud mother of 12-year-old twin boys who she often uses as “test readers.”
Jamie Tan, publicity manager at Candlewick Press, first entered the book business as an independent bookseller. She is a PW Star Watch 2020 Honoree, Children’s Book Council Diversity Award winner, and holds a degree in children’s literature from Simmons College. Jamie is committed to lifting up diverse voices within the publishing world and finding new, innovative methods of marketing books for young readers.
Dr. Rose Brock, moderator, is an associate professor in the Department of Library Science and Technology at Sam Houston State University where her passion is teaching teachers to become kid-serving school librarians. Rose has spent her almost thirty years in education advocating for the freedom to read and her research agenda has focused on the critical role audiobooks play in literacy. She is cofounder of the national literacy initiative Guys Listen, a part of the Guys Read literacy national program and NTTBF, the North Texas Teen Book Festival. Dr. Brock was awarded the Siddie Joe Johnson Award for Outstanding Service to Youth by the Texas Library Association’s Children’s Round Table. Rose is the also the editor of Hope Wins: A Collection of Inspiring Stories for Young Readers, Hope Nation: Young Adult Authors Share Personal Moments of Inspiration, and the author of the textbook, Young Adult Literature in Action: A Librarian’s Guide, and has written almost 200 book guides for beloved books for young people. Visit her online at drrosebrock.com.
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