Event Recording

Members Only

Channels of Communication, Part 2 (Authors Guild Launchpad Webinar #4)

Marketing & Publicity

October 20, 2023

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Marketers and publicists share examples of the work that goes on behind the scenes to get your book out in front of readers—from designed elements to marketing packages, influencer outreach to paid ads. Alongside visuals, panelists will dive into the various elements that make up a marketing campaign, including the following:

• Connecting with influencers in the digital space
• Physical objects that connect to your book, from postcards to bookmarks to tote bags and more
• Designed elements that can make a press kit or book club kit stand out
• Creating and placing online ads
• Building a brand presence and growing a readership base

Touching on both publicity and marketing, panelists will offer practical ideas about what you can do to amplify in-house efforts or spearhead your own.

Panelists

Ingrid Carabulea is a marketing associate at Simon Element and Marysue Rucci Books at Simon & Schuster. She works across genres on lifestyle, culinary, prescriptive and narrative nonfiction, and commercial and literary fiction marketing campaigns. Past campaigns include the New York Times bestsellers Tasting History by Max Miller and An American in Provence by Jamie Beck, the national bestseller Rouge by Mona Awad, Shark Heart by Emily Habeck, and Made in Taiwan by Clarissa Wei.

• Mona Awad Instagram
• Emily Habeck Instagram
• Indie Next information
• Shelf Awareness (newsletter sign-up on home page)

Keely Platte has over 11 years of experience working with major publishing houses on both children’s and adult releases across a multitude of genres including literary fiction and commercial thrillers, narrative nonfiction and self-help parenting, contemporary romances and historical fiction. Past authors represented include: Elizabeth Gonzalez James, M Shelly Conner, Amanda Rosenberg, Joanna Ho, B. B. Alston, Kendare Blake, Emery Lee, Abdi Nazemian, amanda lovelace, Natalie Jenner, Lou Diamond Phillips, and more. She currently lives in Portland, OR with her husband, her dog, and her two kiddos. Learn more at https://keelyplatte.wixsite.com/portfolio.

Emilly Prado is an award-winning author and journalist, educator, and DJ based in Portland, Oregon. She is the author of the essay collection Funeral for Flaca, a winner of a 2022 Pacific Northwest Book Award, a 2021 bronze winner of the Foreword INDIES Book of the Year Award in Essays, and several other honors. Her writing and photographs have appeared in more than 30 publications including NPR, Bitch Media, and Marie Claire. She teaches creative writing at the Pacific Northwest College of Art, and moonlights as DJ Mami Miami with Noche Libre, the Latinx DJ collective she co-founded in 2017. Learn more at www.emillyprado.com or on social media @emillygprado. Photo by Joshua James Huff.

Jane Friedman (moderator) has nearly 25 years of experience in the publishing industry. She writes and publishes The Hot Sheet, an industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World.