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Pitching Pieces: Essays, Op-Eds, Book Lists (Authors Guild Launchpad Webinar #5)

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Looking beyond reviews and interviews, editors and writers discuss different avenues for getting coverage related to your book. From essays to book lists, op-eds to reported stories, panelists share how you can pitch pieces—and what effect “off the book page” coverage can have. Panelists from Electric Lit, Literary Hub, and Vanity Fair will discuss the following:

  • How to conceptualize pieces that tie to your book
  • The elements of a successful pitch, and what to avoid
  • Where and when to pitch, and subject lines to keep in mind
  • How to amplify pieces when they run

Bringing both an editorial eye and writer perspective to the conversation, panelists will illustrate the variety of spaces for bylined pieces that bring readers to your work.

Panelists

Emily Firetog is the Deputy Editor of Lit Hub. She launched the site in 2015 and continues to manage partnerships with major publishers, small presses, and journals. Prior to Lit Hub, she was the Associate Editor of Dublin-based magazine and press The Stinging Fly. She has held positions at many literary magazines and presses including The New YorkerThe Paris ReviewA Public Space, and Random House. At Lit Hub, she is primarily interested in essays about craft and the writing life, literary history, parenting, travel, nature, and politics.

Denne Michele Norris is the editor-in-chief of Electric Literature, winner of the 2022 Whiting Literary Magazine Prize, where she is the first Black, openly trans women to helm a major literary publication. A 2021 Out100 Honoree, her writing has been supported by MacDowell, Tin House, VCCA, and the Kimbilio Center for African American Fiction, and appears in McSweeney’sAmerican Short Fiction, and ZORA. She co-hosts the critically acclaimed podcast Food 4 Thot, and her debut novel, When the Harvest Comes, is forthcoming from Random House. Follow her on Twitter and IG @thedennemichele.

Keziah Weir is a senior editor at Vanity Fair. Her writing has appeared in The New York TimesELLEEsquireLiterary Hub, and the Los Angeles Review of Books. She grew up in California and British Columbia, and currently lives in Maine with her husband and dog. Her acclaimed debut novel, The Mythmakers, was published by S&S/Marysue Rucci Books in June 2023 and was named a New York Times Book Review Editor’s Choice and best book of the summer by the Boston GlobeBustleShondalandThe Skimm, and Harper’s Bazaar.

Eshani Surya (moderator), is the author of Ravishing, forthcoming from Roxane Gay Books/Grove Atlantic. Her short stories and essays have appeared in The RumpusDIAGRAM, [PANK], Catapult, and Joyland, among others. Eshani was a 2022 Asian Women Writer’s Workshop mentee, a 2022 Kenyon Review Writer’s Workshop scholarship recipient, and a 2021 Mae Fellowship recipient.  She holds an MFA from the University of Arizona in Tucson. Find her online at @__eshani or at eshani-surya.com.