Event Recording
Members Only
March 14, 2025
This is an excerpt of Leah Paulos’s presentation for this Authors Guild Launchpad Q&A session. In these meetings, authors discuss the topic with a publicist and engage in live Q&A.
An author’s platform can include a website, email list, social media, and other communication methods. As you head towards book launch, join publicist Leah Paulos of Press Shop PR and Book Publicity School for an overview of how to grow and utilize your platform to find readers and network with others in your book’s space. For the Q&A, bring your most pressing questions about how to engage your email list, what to do on social media even if it doesn’t come naturally to you, how to book events, and anything else you’re curious about relating to your author platform.
Leah Paulos is the founder and director of publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of publishing and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on #1 bestsellers including March by Rep. John Lewis and On Tyranny by Timothy Snyder, and titles by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah leads the workshops at Book Publicity School, which offers virtual classes and coaching on book promotion. She graduated from Cornell University and lives in Brooklyn with her husband and two sons.
Post-Pub Strategies for Book Promotion: Q&A with Leah Paulos
How & Where to Find Your Readers
How to Build a Targeted Media List: Q&A with Leah Paulos
