Event Recording

Media Training for Authors, Part I: Producing Videos and Giving Interviews

Marketing & Publicity

February 9, 2023

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Video has the potential to connect you with book lovers and buyers like no other medium can. In fact, 45 percent of people watch more than an hour of Facebook or YouTube videos a week; your book may as well get in on the act. Video is a powerful way to find an audience, show off your expertise, and engage fans.

Join Paula Rizzo, an Emmy award-winning television producer and best-selling author of Listful Thinking and Listful Living, and a media trainer, on how to produce compelling video content and prepare to dazzle on camera.

Here’s what you’ll learn:

• Tips for creating dynamic videos that will impress the media and book buyers
• How to deliver compelling, memorable, and provocative interviews
• Best practices for creating storylines that are newsworthy and interesting
• How to use video as a marketing and publicity tool to secure media and attract book buyers
• Dos and don’ts of video production

Presenter

Paula Rizzo is an Emmy Award–winning television producer, bestselling author of Listful Thinking and Listful Living, media-training coach, speaker, LinkedIn Learning Instructor, host of the live-stream show Inside Scoop, and creator of the popular online training Media-Ready Author.

Special Thanks to Our Supporters and Partner Organizations

Special thanks to Broadleaf Writers Association and to the Carnegie Center for Literacy & Learning for collaborating with the Authors Guild Foundation on this panel.

With support from the National Endowment for the Arts, Penguin Random House, and our donors, the Authors Guild Foundation is pleased to make Business Bootcamps for Writers free and open to the public.

Several writers organizations have partnered with the Authors Guild Foundation to help shape these programs. Our deepest appreciation to these organizations.