Event Recording
September 3, 2025
Many authors are burnt out on marketing efforts that seem to rarely show the results they hope for. Finding and connecting with your readers is essential to selling books, yet there are so many trends and tools, it can feel impossible to figure out how. Author brand expert Andréa Guevara, creator of Brand Strength, will help clear the mental clutter and introduce a more holistic yet streamlined approach to how and where to find your readers.
Andréa will explore the psychology behind what your readers need so that you can show up where they are, in ways that other authors can’t. This one-hour session will provide actionable insights and resources, as well as Q&A time to discuss your questions and ideas with Andréa.
Andrea Guevara is an author brand expert who helps writers position themselves for publishing success and confidently reclaim control of their careers. Formerly the Brand Director of BinderCon, Advisory Mentor for the Queen of England’s Young Leaders Programme (UK), and a UCLA X Writers Program scholar, she provides a unique blend of brand strategy, design, psychology, and publishing industry knowledge through her signature author branding methodology, Brand Strength.
With the generous support of our donors, the Authors Guild Foundation is able to offer our educational programs for free to all interested writers. If you’d like to support the Foundation, please click here.
Members Only
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