Event Recording
March 17, 2026
Despite all the pressure to build a social media following and conquer the algorithms, authors can build a platform and find their readers in other ways. If you struggle with using socials or prefer to avoid them altogether, join us a practical discussion of how to promote your books without social media.
Author branding and marketing expert Andréa Guevara returns to share the most effective non–social media marketing channels for authors today. This session will help shift your perspective on what’s possible for you. You’ll leave with actionable ways to free yourself from the algorithm-chasing burnout of social media and remember why you want to share your writing in the first place.
Andréa Guevara is an author brand expert who helps writers position themselves for publishing success and confidently reclaim control of their careers. Formerly the Brand Director of BinderCon, Advisory Mentor for the Queen of England’s Young Leaders Programme (UK), and a UCLA X Writers Program scholar, she provides a unique blend of brand strategy, design, psychology, and publishing industry knowledge through her signature author branding methodology, Brand Strength.
With the generous support of our donors, the Authors Guild Foundation is able to offer our educational programs for free to all interested writers. If you’d like to support the Foundation, please click here.
