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Study Analyzes the Impact of Library E-Lending on Commercial Book Markets

Black background with grayscale image of a bookshelf and a title that reads "Study Analyzes the Impact of Library E-Lending on Commercial Book Markets"

A study by economists at Secretariat Advisors on the rise of digital library lending and its impact on the commercial market for books was released today. The Authors Guild and the Association of American Publishers (AAP) commissioned the independent study in connection with ongoing state legislative efforts to mandate prices and restrictions on ebook sales to libraries in order to gain insight on the actual impact of increased digital library lending on consumer behavior and the consumer market for books. We at the Authors Guild have felt stuck between those arguing that library lending overall drives sales and others who argue that it replaces sales. Both perspectives make sense, but without access to data, it is impossible to assess what the actual impact is.

The study, titled An Empirical Study of the Impact of Library E-Lending on the Book Economy: As Public Libraries Prioritize eBook Formats, Harm to Commercial Markets Across All Formats is Quantifiable and Significant (download PDF), was undertaken to uncover actual data to help direct conversations on the issue. It found that increased digital library lending does have a substitutive effect on sales in the consumer book market and can have negative ripple effects across the reading ecosystem.

To be clear, the study is not an argument against increased library lending and digital access for books. Authors and publishers naturally want libraries to have as many books in as many formats as possible and for readers to have easy access to books. But before creating policy that gives preference to some formats over others or takes the extraordinary measure of state mandates on licensing terms, it is important to have the facts straight.

Public libraries are among the most important institutions in American life and among the most important participants in the book market. They introduce readers to writers they would never otherwise have found and are enormously important drivers of book discoverability. Yet many libraries today suffer from underfunding, causing states to respond with proposed legislation to curtail prices and mandate license terms. The entire book community—authors, publishers, book sellers, and libraries alike—needs to work together to ensure that libraries have access to a broad array of books and can best serve their communities.

State Regulation Would Further Harm the Market

Several states have advanced bills that would cap what publishers may charge libraries for digital licenses, remove limits on the number of simultaneous copies, and impose other instructions on licensing. These bills, if enacted and enforced, would take the precise category of books in the lending ecosystem already prone to substitution—high-demand titles—and mandate more of them for less money, compounding the economic impact of substitution. The Authors Guild has been fighting against these bills, many of which failed on constitutional grounds because they seek to regulate copyright, an exclusively federal domain.

What We Would Propose Instead

The study makes it abundantly clear that state-level regulation of library lending is not the solution to the goal of expanding digital access and making it easier for libraries to acquire the books their patrons want. Instead, the industry should look to pursue other, healthier solutions that both optimize the value of licensing transactions and distribute the benefits fairly and equitably. Libraries, publishers, and authors must all come together and work towards this goal constructively.

Here are some thoughts:

Increased Library Funding

Public libraries need more and better funding across the country. The Authors Guild has long fought for increased federal, state and municipal library funding, and it behooves us all to ensure that all libraries have sufficient funding, especially in states and localities that have lower income residents—those most in need of free, public sources of books—where we see the most cuts in library funding.

In these days of decreased reading levels among students and competition for young people’s attention, we need to do much more to ensure that all people, especially young people, have access to books in libraries—in safe comfortable spaces—that are open in the afternoons and evenings when people can visit them. In some communities, getting books into young people’s hands may also mean mobile libraries. Let’s invest in more of those. They make a difference.

As many authors can tell you from personal experience, libraires can serve as a refuge for young people, and indeed many of today’s writers trace their careers back to their childhood libraries. All children should have that opportunity.

Differential Pricing

The industry should focus on developing a pricing matrix that allows books that could use more exposure—such as general nonfiction and midlist literary fiction, which are suffering from flagging sales—to be purchased by libraries at or near consumer prices with few licensing restrictions.

Libraries are not only important drivers of discoverability but also preservation. This solution would also help libraries to acquire a larger volume of books at cheaper prices and grow and add diversity to their collections. Bestsellers and other popular books at risk of substitution upon release could be “windowed” to preserve commercial value or have higher priced licensing tiers with more restrictions on checkouts. The goal should be to enable libraries to buy as many titles as possible so that library users have access to a broad range of books across genres and subject matter, not just many copies of bestselling books as soon as they are released.

Tax Credits

A credit against state tax liability for publishers could serve as an incentive to publishers to lower licensing prices.

Scrutinize What Intermediaries Take From the Market

Any serious conversation about how much of a library’s dollar reaches a book must cover the role of OverDrive and other intermediary services.

OverDrive is used by roughly 90 percent of public libraries in North America for digital lending. It has been owned since 2020 by KKR, a private equity firm, and it takes 50 percent off the top of any library licenses. The role of intermediaries in taking much needed dollars out of the lending ecosystem deserves scrutiny that it has not received.

Legislators have been asked to regulate the price publishers charge. No one has asked what the distributor takes, or whether the essential infrastructure of digital public lending should be a private-equity-owned, for-profit monopoly at all. Other solutions could include building a public digital infrastructure of library lending possibly overseen by the Library of Congress or the American Library Association (ALA).  

Read the press release and key findings here.

Read the full study here (PDF).