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Authors Guild Launchpad: School & Library Marketing: What Authors Should Know

Wednesday, May 8, 2024


7:00 pm Eastern


School & Library Marketing: What Authors Should Know

How do books get in front of the right people at libraries and schools? Behind the scenes, your publisher’s marketing department works using a variety of means to promote new titles to librarians and educators. Library marketing takes place at conferences, in journals and magazines, through author visits, and more.

Join us for a chat with marketing experts from Lee & Low and HarperCollins discussing what authors should know  about school and library marketing. We’ll learn inside tips about what authors can do to market their own books and to enhance the efforts of their publisher’s in-house team.

A Q&A will follow the presentation; you can pre-submit a question when registering for the event. A recording will be made available for Authors Guild members.

The event will take place via Zoom with automatic closed captioning. To request any other accessibility features, please email and we will make every effort to accommodate.


Jenny Choy (she/her) has almost 2 decades of experience in children’s book publishing, mostly focused on school & library marketing. She is currently the marketing director at Lee & Low Books. Her previous publishing houses include ABRAMS, Candlewick Press, Charlesbrige, and Little, Brown Books for Young Readers.  Over the course of her career, she’s been fortunate to work with many award-winning kidlit creators, including S.K. Ali, Sophie Blackall, Kate DiCamillo, Dan Santat, Aisha Saeed, Javaka Steptoe, Jillian Tamaki, and Duncan Tonatiuh.

Patty Rosati is senior director of school & library marketing for HarperCollins Publishers. She has been with HarperCollins for 19 years where she has directed campaigns for a range of award-winning titles including The Hate You GiveThe Poet XThe Graveyard BookPax, and School Trip. Prior to joining HarperCollins, she received her MLIS from Rutgers University, interned at New York Public Library, and was a Collection Development Librarian at Baker & Taylor.

Megan Labrise, moderator, is the editor-at-large of Kirkus Reviews. She is the executive producer and host of “Fully Booked,” a weekly podcast featuring author interviews and reading recommendations, and a past president of the National Book Critics Circle. She lives in New York.