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Bay Area Chapter: What Authors Need to Know About Book Promotion

Wednesday, June 10, 2026

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5:30 pm Pacific

Online

Regional Chapters - The Authors Guild
RSVP Here

In today’s publishing market, authors of all genres are expected to build their own audiences and drive book sales, often with minimal support from publishers.

Kathleen Schmidt, Founder and CEO of Kathleen Schmidt Public Relations, has more than 30 years of experience in strategic media, marketing, and branding campaigns for writers, politicians, A-List celebrities, and high-profile personalities. A well-respected voice in book publishing, Kathleen has in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. She writes Publishing Confidential, a fast-growing Substack on the book publishing industry.

  • Join the San Francisco Bay Area Authors Guild to hear from Kathleen about:
  • What authors should know about the current book market
  • Where to find your readers: tips for building community & platform in your niche
  • Beyond book tours: do they still sell books? What other events should authors consider?
  • How to create a strategy for your book launch
  • Why authors should prepare to market their books for 6 months beyond their launch

We hope to see you there,

Amy Z. Chan, Nikoo Yahyazadeh, Duane Horton, and Pia Hinckle
Bay Area Co-Ambassadors, The Authors Guild