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Authors Guild Launchpad: Book Marketing and Publicity Resources

Marketing & Publicity

January 17, 2024

Authors Guild Launchpad Book Marketing & Publicity

As supplementary material to the Authors Guild Launchpad program, we encourage you to explore the following resources to aid in your book marketing and publicity efforts. This list was originally curated by Katie Freeman, who consulted us on the Launchpad program, and will be updated over time.

Please note: These resources are not necessarily affiliated with or endorsed by the Authors Guild.

To suggest an addition to this resource list, please contact us.

Topics

Click to jump directly to one of the below topics.

Freelance Publicity

Publishing Trends: Freelance Publicists 2023
Should you hire an independent publicist for your book launch without a guaranteed ROI? (Courtney Maum)
What to Expect from Independent Publicists (Publishers Weekly)
Do I Need an Independent Publicist? (Kaye Publicity)
Don’t Forget Joy: Working with an Independent Publicist as a Small Press Author (Poets & Writers)
The Art of Publicity: How Indie Publicists Work with Writers (Poets & Writers)
Guide to Hiring Freelance Publicists (Kathleen Schmidt)

Freelance Marketing

the future of agency
Fauzia Burke
Tandem Literary
Red Pencil Publicity & Marketing

Books

Be The Gateway by Dan Blank
Promote Your Book by Eleanor C. Whitney
Everyone is an “Influencer” by Kelly Keenan
Before and After the Book Deal by Courtney Maum
The Art of Gathering by Priya Parker
The Business of Being a Writer by Jane Friedman
How We Do It edited by Jericho Brown
The Poets & Writers Complete Guide to Being a Writer by Kevin Larimer and Mary Gannon
A People’s Guide to Publishing and Workbook by Joe Biel
Build the Damn Thing by Kathryn Finney
How to Market Books by Alison Baverstock and Susannah Bowen

Podcasts

Minorities in Publishing
Deadline City
Book Riot
Between the Covers
The Shit No One Tells You About Writing

Newsletters

Pine State Publicity
Page One Media
Neon Literary
Jane Friedman: Electric Speed
Courtney Maum: Before and After the Book Deal
Delia Cai: Deez Links
Ijeoma Oluo: Behind the Book
Dan Blank: The Creative Shift
Leigh Stein: Attention Economy
Prince Shakur: Millennial Writer Life
Anne Trubek: Notes From a Small Press
DongWon Song: Publishing is Hard

Launchpad Speakers

Alejandra Oliva
Kait Astrella
Kathy Daneman
Bev Rivero
Madhushree Ghosh
Patricia Park
Karissa Chen
Janay Nachel Frazier
Andrea Jo DeWerd
Ingrid Carabulea
Emilly Prado
Keely Platte
Denne Michele Norris
Emily Firetog
Keziah Weir
Lily Philpott
Michelle Malonzo
J. Mae Barizo
Eshani Surya
Randy Winston
Lim May-Zhee
Jane Friedman

Design Help

Canva
Moo
VistaPrint
Fiverr
99Designs (also for websites)

Website Resources

Sitebuilder (Authors Guild)
How to Build an Author Website (Reedsy)
How to Build an Author Website (Jane Friedman)
Complete Guide to Author Websites with 15 Great Examples (Luminaire Press)
Isla Brink (designer specializing in author websites)
Mira T Lee (designer specializing in author websites)

Author Pages

BookBub (ebooks): Claim an Author Profile
Amazon Author Central
Goodreads Author Program

Self-Publishing Resources

The Alliance of Independent Authors (ALLi)
Independent Book Publishers Association (IBPA)
Recommended Resources from Jane Friedman

Launchpad Webinars

Diving Into Publicity
Preparing for Publication Day
Channels of Communication: Part 1
Channels of Communication: Part 2
Pitching Pieces: Essays, Op-Eds, Book Lists
On the Road and At Home: The Role of Events

Other Authors Guild Resources

The Authors Guild Guide to Self-Publishing (helpful for all authors, self-published or not, specifically Chapter 8 on publicity and marketing, and the Checklist and Worksheets section, which includes a sample author questionnaire)
The Dos and Don’ts of Self-Promotion
I’m Published! Now What? An Author’s Guide to Creating Successful Book Events, Readings, and Promotions
What to Expect When You’re Publishing: Publicity 101
Establishing and Growing Your Author Platform
Best Practices for Author Websites and Blogs
Email Marketing 101 for Writers
Social Media for Authors: How to Make Worth Your Time
The Basics of Marketing and Promoting Your Work Online
Long Term Marketing Strategies for Authors
Attract More Readers and Sell More Books: How to Promote Your Own Book (Without Feeling Sleazy)
Me, Myself, and ROI: Doing Your Own Marketing
Marketing for Indie Authors
Best Practices in Marketing, Promotion, and Reader Engagement
Newsletters: Building a Community You Can Own
Amazon Ads for Traditionally Published Authors
Substack: Getting Financial Support From Your Readers
Building a Successful Relationship with Booksellers
Media Training for Authors, Part I: Producing Videos and Giving Interviews
Media Training for Authors, Part II: Public Speaking Tips to Sell More Books
Media Training for Authors, Part III: How to Get and Keep Media Attention

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