Event Recording

How to Book Podcasts as an Author

Marketing & Publicity

April 25, 2025

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Podcast appearances can open doors for authors, creating a space for you to discuss your book and connect with new audiences. How does one identify which podcasts are the best potential fits, and how do you pitch yourself as a guest? Michelle Glogovac, author of How To Get On Podcasts, joins us to explain how any intrepid author can succeed at nailing the appearance and leveraging it to boost their books and brand.

Glogovac will address the key steps of a DIY approach to marketing yourself to podcasts:

• Planning your speaking topics
• Creating a media kit
• Crafting a unique and compelling pitch
• Researching podcasts to target
• Repurposing the interview as marketing content

Presenter

Michelle Glogovac is THE Podcast Matchmaker®, a podcast publicist, author of How To Get On Podcasts (McGraw Hill, 2024) and host of the award-winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law, and is the Founder + CEO of The MLG Collective® and California Moms For Good.

Special Thanks to Our Supporters and Partner Organizations

With support from the National Endowment for the Arts and our donors, the Authors Guild Foundation is pleased to offer this program free to the public.