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How to DIY Your Book Launch (Whether Self-Published or Traditional)

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Let’s be honest, most writers would rather be writing than handling marketing and promotion. This webinar, part of our Business Bootcamps for Writers and Money Matters series, will explore the importance of and strategies behind successful book launches and tours.

Erin Lowry (author, Broke Millennial series) moderates this chat with Kwame Mbalia, New York Times bestselling author of the Tristan Strong series and editor of Black Boy Joy, and Chelsea Fagan, founder of The Financial Diet media company and author of A Perfect Vintage and The Financial Diet.


Chelsea Fagan is the co-founder and CEO of The Financial Diet. She is the author of three books, including A Perfect Vintage, her debut romance novel. She lives in Manhattan.

Kwame Mbalia is a husband, father, writer, a New York Times bestselling author, and a former pharmaceutical metrologist in that order. His debut middle-grade novel, Tristan Strong Punches a Hole in the Sky was awarded a Coretta Scott King Author Honor, and it—along with the sequels Tristan Strong Destroys the World and Tristan Strong Keeps Punching—is published by Rick Riordan Presents/Disney-Hyperion. He is the co-author of Last Gate of the with Prince Joel Makonnen, from Scholastic Books, and the editor of the #1 New York Times bestselling anthology Black Boy Joy, published by Delacorte Press. A Howard University graduate and a Midwesterner now in North Carolina, he survives on Dad jokes and Cheez-Its.

Erin Lowry, moderator, is the author of the four-part Broke Millennial series, including:Broke MillennialBroke Millennial Takes On Investing and Broke Millennial Talks Moneyand her  recently published Broke Millennial Workbook: Take Control and Get Your Financial Life Together. Erin’s been featured in The New York TimesWall Street Journal, and on CBS Sunday Morning, CNBC and The Rachael Ray Show. She has written for The New York TimesUSA Today, and is a columnist for Bloomberg Opinion. She publishes a twice-weekly Substack newsletter called Broke Millennial with Erin Lowry.

Special Thanks to Our Supporters and Partner Organizations

With support from Penguin Random House and our donors, the Authors Guild Foundation is pleased to make Business Bootcamps for Writers free and open to the public.

Several writers organizations have partnered with the Authors Guild Foundation to help shape these programs. Our deepest appreciation to these organizations.