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The Age of the Storyteller

Learn how to market your work with this eight-session online course course designed by Lisa Weinert.

Welcome to the Age of the Storyteller. Unlike any other online course on the market, this course is designed to empower you with the practical tools you need to launch your book, while keeping the creative experience at the center of the process.

In eight modules, consisting of videos, resources and optional assignments, writers will learn how to navigate the various publishing options open to them based on their specific projects and goals, as well as practical tools and strategies to market and promote their work before, during and after the launch. Specific topics include:

  • The pros and cons of self-publishing, hybrid publishing and traditional publishing models
  • Establishing a platform in advance of publication or seeking a publisher
  • How to create a digital author brand
  • Using social media to build an audience and sell your book
  • Becoming an active literary citizen in person and online
  • The nuts and bolts of book publicity

Learn from Publishing Industry Leaders

This series of armchair interviews with twenty-one experts from across the industry offers unique tools and insights crucial to navigating today’s dynamic publishing landscape.

Panelists: (Left to right) Tina Andreadis, Director of Publicity at HarperCollins; Jennifer Baker, author and creator of the Minorities in Publishing podcast; Dan Blank, founder of We Grow Media; Regina Brooks, author and founder of Serendipity Literary Agency; Fauzia Burke, Founder of FSB Associates; Nicole Cardoza, digital strategist; Katie Freeman, Executive Publicist at Riverhead Books; Dan Gerstein, CEO of Gotham Ghostwriters; Charreah Jackson, author of Boss Bride; Intisar Khanani, author of Thorn; Maggie Langrick, founder of LifeTree Media; Richard Nash, Digital Media Strategist; Toni Robino, leading editorial collaborator; Ellen Scordato, partner at Stonesong Literary Agency; Jeff Seroy, SVP of Publicity and Marketing at Farrar, Straus and Giroux; Cynthia Shannon, Marketing Manager at Chronicle Books; Elizabeth Silver, author of The Execution of Noa P. Singleton; Anjali Singh, agent at Ayesha Pande Literary Agency; Phil Stamper, author of The Gravity of Us; Jeff Umbro; founder of Podglomerate and Jamia Wilson, Executive Director and Publisher of Feminist Press.


Module 1: The Age of the Storyteller

Module 2: Your Book is a Startup

Module 3: Be a Literary Citizen

Module 4: Design Your Author Brand

Module 5: You’re in the Driver’s Seat. Now What? How to Choose the Right Publishing Path

Module 6: Nuts and Bolts—Publicity for Every Author

Module 7: Social Media for Writers

Module 8: Beyond the Launch—Reader Engagement in the Long Term

This course is free, available to the public, and is being offered through Teachable, which provides dynamic video led online courses.


Lisa Weinert is a veteran book publicist and the creator of the Narrative Healing: Unlock the Power of Storytelling program at Kriplau Center for Yoga and Health. She currently teaches a publishing course at Wesleyan University.