All Resources

Article

All About Advances: What Authors Should Expect

Greenish-yellow with shades of blue background depicting seven jars with an increasing number of pennies filling each jar, the header reads, "All About Advances: What Authors Should Expect"

By Erin Lowry 

A book advance is, as the name implies, an advance on earnings—an investment from the publisher to the author that gets repaid through royalties before you see any additional income from your book. 

Here’s how that works in practice: Say you receive a $20,000 advance. Your book sells for $20, and you earn a 7.5% royalty—$1.50 per copy. That advance isn’t repaid when you sell 1,000 copies. It’s repaid based on royalties, not gross sales. You’d need to sell more than 13,300 copies before you’d see a single royalty check. 

13,334 copies x $1.50 royalty earned per book = $20,001 

Do You Have to Pay It Back? 

In most cases, no—not in cash. If your book doesn’t earn out, you simply don’t receive royalties; the advance is the only money you’ll see. Failing to earn out can also make future deals harder to negotiate. You do have to repay an advance if you’re in breach of contract, such as failing to deliver your manuscript on time. 

How Does the Payout Work? 

Advances typically pay out in two to six installments, with three or four being most common. A three-payment structure usually breaks down as roughly a third on signing, a third on manuscript acceptance, and a third on publication. A four-payment deal might add a final installment a year after publication. The larger the advance, the more installments you’re likely to see. 

Your agent will take 15 percent off the top; typically the advance is paid directly to the agency, which then distributes the remaining 85 percent to you. It is possible to arrange for your publisher to send 15 percent directly to the agency and 85 percent directly to you. Either way, these long timelines make it difficult to use an advance to replace income unless it’s a significant six- or seven-figure deal. 

How to Use Your Advance 

Account for Opportunity Costs 

Writing a book means stepping back from other income—fewer classes taught, freelance clients turned down, time taken off other work. And that’s just to write the book; marketing and promotion take significant time too. Plan to set some of your advance aside to cover your bills during that time. It’s also worth budgeting to outsource routine tasks during high-pressure stretches: a house cleaner, a dog walker, drop-off laundry, a meal delivery service. The goal is to shift time and mental bandwidth away from necessary but time-consuming tasks and toward the work that will help you finish or better promote your book. 

Set Aside Money for Taxes 

Open a savings account specifically for taxes and put 20–30 percent of every advance payment into it—more if you’re in a high-tax area. This should leave you with enough to cover your tax bill and possibly a little extra toward a retirement account like an IRA. If you’re receiving a large advance or signing a multi-book deal, consult an accountant before you sign. It may make sense to establish an S-Corporation to reduce self-employment tax liability, and ideally you’d have that structure in place before the first payment arrives. 

Invest in Marketing and Publicity 

There’s no perfect answer for how much of your advance to set aside here. Start by having a conversation with your publisher about their marketing and publicity plans so you know what support to expect, then talk to other authors in your genre—ideally ones at your publisher—about their experience. From there: 

  • Assess what you can handle yourself. Do traditional publicists make sense for your book and genre, or are less traditional approaches—social media, BookTok, influencers, newsletters, podcasts—a better fit? Can you manage that outreach yourself, or do you need to hire someone? 
  • Budget for small promotional assets like stickers, business cards, or bookmarks. These will likely come out of your advance rather than your publisher’s budget, though your publisher may help with design. 
  • Tap your network. Who do you know, and how can you amplify each other’s work? 

Plan for a DIY Book Tour 

It’s no longer common for publishers to send authors on tour, especially debut authors. If you want to tour, set aside some of your advance for travel. You can also get creative and seek out sponsorships from brands and companies compatible with your book to help offset the costs. 

Save Something for the Future 

It’s always a good idea to save part of your advance, even a modest amount like 5 percent. Put it into a high-yield savings account for future slow income months, or a retirement account to accrue interest over time. Making a habit of saving some portion of every paycheck—advances and royalties included—will serve you well over the course of a writing career. 

Before You Sign Anything 

Advances have continued to shrink over the years, while payment timelines have gotten longer—which makes it harder than ever to use one to support your writing full-time. That reality is worth sitting with before you accept an offer. 

Paco de Leon, author of Finance for the People, frames it this way: “If it’s one year of writing the book, one year of promoting the book, and two years of existential dread about whether or not the book will sell, I think about what that’s going to cost me. At what level would I resent having to do that work? I can’t go below that.” 

Many authors can’t imagine ever resenting getting paid for their work—but publishing is far more than writing and editing a manuscript. Think through the full arc of the process, including the promotional push, and arrive at your own number before you’re sitting across from an offer. 

The Financial Decisions Don’t End When the Check Arrives 

How you structure your business, manage your tax exposure, and plan for the years ahead are all part of making the most of what you’ve earned. If you’re navigating a significant advance or a multi-book deal, it’s worth understanding whether an LLC or S-Corporation makes sense for your situation and consulting both an attorney and a CPA before you sign. 

More Information 

TYPE RESOURCE 
WEBINAR Book Advances: Best Practices to Spend, Save, and Invest 
WEBINAR All About Advances: What Authors Should Expect When Negotiating with a Publisher 
WEBINAR Me, Myself, and ROI: Doing Your Own Marketing 
WEBINAR Reaching Influencers with a Marketing Partner 
LAUNCHPAD Authors Guild Launchpad: Book Marketing & Publicity  
ARTICLE Everything You Need to Know About Book Advances 

Erin Lowry is the author of the four-part Broke Millennial series, including: Broke Millennial, Broke Millennial Takes On Investing, Broke Millennial Talks Money and the Broke Millennial Workbook. Erin has written for The New York Times, Marie Claire, and been a columnist for Bloomberg Opinion. She writes two newsletters: Hopefully Helpful and My Name Isn’t Mom.